Do you want to know how to start exporting your wines?
Hello, this is Verónica Maluenda
I am a specialist in opening new markets to export organic wine and I confess myself as an enthusiast of Spanish wines.
I want to help you to export your organic wines, to break down the barriers that until now have held you back when it comes to exporting and to position your brand and your wines beyond our borders.
I believe in the power of companies to adapt themselves to new situations and keep moving forward, even in complicated times such as those ones resulting from the Coronavirus pandemic.
I take a chance to Spanish wineries that respect wine and the natural processes that are beneficial to our planet, and I am committed with honesty in my relationships with my clients to offer them the confidence and results of a professional consultant.

I help my clients to export their organic wines successfully. The wines exported under my "seal" are ordered from establishments that stand out for the quality and originality of their wines.
A little sip of me
- I was born in Badalona (Barcelona, Spain) in the late 70’s.
- I have family roots in Aragon (my father is from Belchite, in Zaragoza), Andalusia (my mother was born in Herrera of Sevilla), I grew up in Barcelona and I have lived in Valladolid and Asturias, where I currently reside.
- For several years in my youth I practiced athletics, first in the local Badalona team – Badalona is the village where I was born - and later in the Catalan regional team; I also had the great honour of being part of the Spanish national athletics team in several international meetings. At that stage of my life it was engraved in my heart that effort, the spirit of sacrifice, willpower, teamwork and the desire to excellence are not empty expressions to me, but fundamental ideas and values for life on and off the athletics track and competition stadiums, and which tend to accompany the athlete (or ex-athlete) throughout his or her life, both personally and professionally.
- I graduated in Advertising and Public Relations at the Universidad Autónoma of Barcelona. During my stay at the college, I developed a passion for marketing and sales, and I understood the importance of the emotional message in products such as wine, as well as the need to think global and act local, and vice-versa (when necessary). The latter led me to go deeper in international sales and exportation.
- After several years working in banking, I took a master's degree in foreign trade and started working in international sales, which gave me first-hand knowledge of the ins and outs of exporting and the opportunities that the international market offers for many Spanish products.
- I became interested in wine as a star product of Spanish gastronomy and tradition when, while travelling for both work and pleasure - travelling is one of the things that excites me most in the world - I realised that Spanish wine was ordered in fewer restaurants than expected. The comparison with the wide range of Italian or French wines available were quite shocking. More specifically, organic wines made in Spain were almost non-existent both on the menus and on the supermarket shelves.
- Combining wine+Spanish+organic+export was what led me to start my own consultancy business, where I aim to help Spanish wineries to position and sell their organic wines in international markets where Spanish wines have a good press and organic food and lifestyle is a growing trend.
- I have specialised in organic wine export consultancy because I firmly believe in Spanish wineries that make organic wines, and I feel that there is a long way to go when limited budgets, scarce resources and squeezed time with a little or a lack of experience in exporting is a very common situation for more wineries.
You will love working together with me if…
You make organic, original or peculiar wines and you want to export them to increase your sales.
You are sure that your wines would be successful in countries where “bio” or “eco” products are valued and where Spanish wine still has a long way to go, but for some reason you have not decided to export them (yet).
You have organic wine stored ready for consumption but your customers in the HORECA channel cannot absorb all the production, especially this season due to the restrictions on openings and capacity caused by the COVID-19 pandemic.
You value honest and transparent business and people, and you prefer your partners and collaborators to be sustainable companies that respect the environment and the planet.